Latitid
Website design for a Beach & Swimwear store online
Client
Latitid
My Role
UI Design
Date
2019
Agency
Nossa
Briefing
Latitid is an e-commerce platform developed to showcase brilliants products created for women who want to embrace a fusion of art, culture and modernity.
In 2019, the Latitid’s e-commerce website was not tracking the brand positioning. At the same time, its customers were expecting more. Here was the challenge: to create a world-class e-commerce website that elevates the brand and its digital presence.
Idea
To create a website as if it were a fashion production to highlight the beauty of every detail. But how? By using campaign production images as the main focus, we could show its elegant characteristic features and the subtlety of its fabrics.
homepage
homepage / products
Latest Arrivals carousel module. On hover, a special view of the fabric material.
Shop
Two different view options by selecting the “product/campaign” filter.
SHOP / Product
Product page focused on campaign images. Here we also make use of product images to show the fabric detail. Use of “waitlist” and “in-store availability” functionalities for a quick information on existing stock.
Marca
The about page tells the brand’s story as well as its past campaigns launched chronologically over time.
Basket
Results
A website that has become a reference in the beachwear market. Also, it has significantly contributed to the online sales increase.